Decatur, TX, February 5, 2020 — Twisted X® has been awarded the coveted Plus Award in the Sustainability category. Created by Footwear Plus Magazine, The Plus Awards, recognize design and retail excellence throughout the footwear market; determined by the votes of industry members and consumers.
“After 21 years of executing the Plus Awards, it is always reassuring to witness the industry voting process reveal the rightful winners, even when at first glance, the choice may not be obvious. Knowing the authentic roots of this rapidly growing company, I’d like to congratulate Twisted X for rising to the top to win the Plus Award in the Sustainability category.” Caroline Diaco, Publisher of Footwear Plus.
“Receiving the prestigious Plus Award nomination in the Sustainability category alongside Timberland®, Adidas® and Sperry® was exciting, but to win – this is a monumental achievement that we are immensely proud of. We are driven to push the industry forward when it comes to sustainability. We believe it is our mission, and fuels our decisions day-to-day, to bring to market new and innovative materials, processes, and opportunities that remove waste and better our planet. The winning of this award win further validates the strength of our efforts in sustainability, pushing us to want to do more and continue our path of bettering our industry and our environment. For us, it goes beyond the footwear industry. Our goal is to make a difference in the world and be a driving force for creating a cleaner planet. A big step is being carbon neutral by the end of 2020.” CEO, Prasad Reddy said.
From agricultural waste, natural resources, and recycled plastic, Twisted X uses numerous sustainable materials in their products and are constantly seeking new opportunities. As an example, every shoe from their iconic ecoTWX® collection is made from 13 recycled plastic bottles, alongside other natural materials. In the last year alone, they introduced midsoles made up of algae and sugar cane molasses, outsoles made of rice husks, and more.
In addition to Twisted X using recycled packaging for their product line, efforts include reforestation. For every pair purchased from the ecoTWX collection, Twisted X will plant one tree in the U.S. through a partnership with One Tree Planted®. Twisted X also values to abide by The Arctic Shipping Pledge—not shipping product through arctic waters, protecting our fragile ecosystem; and waste reduction.
Tricia Mahoney, VP of Marketing said, “We are so proud of this award and the high bar we’ve set as a company when it comes to sustainability footwear. We highly value the challenge of finding new and innovative ways to create environmentally friendly products that are both comfortable and durable. We can’t wait to share some of our new innovations in the coming year and beyond.”
Twisted X, along with the other 16 Plus Award winners, will be showcased in the March issue of Footwear Plus in its annual Profiles of Excellence feature.
To learn more about the sustainability efforts of Twisted X, please visit: https://twistedx.com/sustainability/
Press contact: Tricia Mahoney, [email protected], 817.965.0541
About Twisted X®: Twisted X, a Twisted X Global Brands® company, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work, and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset, and philanthropic roots. Twisted X awards include: Plus Award for Sustainability Company of the Year; The Global Green Award from the Environmental Social Development Association; two consecutive years on the INC. 5000 Fastest-Growing Private Companies in America; and two consecutive years on the Fort Worth Fastest Growing Companies. To learn more about their products, innovations in footwear, and contributions to the community, visit: www.twistedx.com.
About the ecoTWX® Collection: Twisted X is committed to doing their part to save the planet by creating products from recycled plastic, agricultural waste, and natural resources – while at the same time, aiding in the reforestation of troubled tree population in the United States.
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