DECATUR, Texas, Aug. 23, 2023 – Twisted X Global Brands received recognition from multiple international awards in the second quarter of this year from esteemed creative award programs including the MUSE Creative and Design Awards, Webby Awards, and Telly Awards. The family of brands, including Twisted X, Black Star and Wrangler Footwear, is committed to pushing the boundaries of innovation and continues to create environmentally responsible footwear with a range of sustainable processes and natural materials to create a better product and a better tomorrow for the generations to come.
“Our success in this season of creative awards is a testament to the great work and talent of the lean but mighty team,” said Tricia Mahoney, CMO of Twisted X Global Brands. “We are an in-house agency going up against agencies representing some of the biggest brands in the world. The competition is fierce, so it is an honor to see our creative talent and innovation recognized on this scale.”
MUSE Creative and Design Awards: The MUSE Awards is composed of a series of competitions which are organized to honor excellence from various fields. In their first competitive season of 2023, Twisted X Global Brands landed 17 award wins for various campaigns including National Finals Rodeo, Tech X, Jefferson White, Cook Children’s by Twisted X, Halloween as well as the brand websites and ad materials. Seven Platinum Awards were received in the categories of Integrated Marketing, Social Media, and Website. Seven Gold Awards were received in the categories of Integrated Marketing, Website, Advertising, Video, and Strategic Program. Finally, three silver awards were received in the categories of Corporate Social Responsibly and Publication. Hosted by the International Awards Associate (IAA), this competition received over 6,300 entries from across the globe that were reviewed by a grand jury panel of 51 highly respected professionals from 15 different countries.
Webby Awards: Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. Twisted X was honored for Corporate Social Responsibility in Advertising, Media & PR for the Cook Children’s by Twisted X collaboration in which 100 percent of wholesale proceeds from every pair of shoes sold goes directly back to Cook Children’s.
“Honorees like Twisted X are setting the standard for innovation and creativity onthe Internet,” said Claire Graves, President of The Webby Awards. “It is an incredible achievement to be selected among the best from the nearly 14,000 entries we received this year.”
Telly Awards: Twisted X Global Brands was awarded 18 awards in the 44th Annual Webby Awards for the Cook Children’s by Twisted X collaboration and Twisted X Meets the Wild West. In the categories of Branded Content Campaign (Promotional and Branding Campaigns) and Non-BroadcastGeneral-CSR three Gold Telly’s were awarded. Twisted X received six Silver Telly’s in the categories of Branded Content General-CSR, Branded Content General-Comedy, Branded Content-Promotional, Non-Broadcast Craft-Art Direction, and People’s Telly General-Branded Content. Finally, nine Bronze Telly’s were awarded for Branded Content Craft-Art Direction, Non-Broadcast Craft-Art Direction, Non-Broadcast General-Fund Raising, Branded Content Campaign – Branding, Online Series Comedy, Branded Content Campaign – Social, Branded Content Campaign – Influencer & Celebrity, and Branded Content Campaign – Business to Consumer.
To learn more about Twisted X and its award winning campaigns, please visit twistedx.com.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.TwistedX.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories featuring patented CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit www.TwistedXGlobalBrands.com.
About MUSE Creative Awards:
The MUSE Awards is composed of a series of competitions which are organized to honor excellence from various fields. IAA ensures that these competitions are accessible and fair, in order to guarantee recognition only goes to those who truly deserve the accolade.
About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps, Apps & Software, Social; Podcasts; Games and Metaverse, Immersive & Virtual. Established in 1996, The Webby Awards received nearly 14,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include WP Engine, Canva, Verizon, Omidyar Network, NAACP, KPMG, Wall Street Journal, Podcast Movement, All Tech Is Human, and AIGA.
About The Telly Awards:
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council — an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, SeriesFest, Stash Media and Production Hub.