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Twisted X Contributes $1.2 Million to Open Tough Enough To Wear Pink Counseling Center

By December 8, 2020April 8th, 2021No Comments
Counseling Center
Hometown Flagship Center in Decatur to Serve As Dedicated Resource For Those Affected By Breast Cancer


Decatur, TX (Dec. 7, 2020) – Twisted X, along with Wise Health System, is fortunate to announce the first of its kind Tough Enough To Wear Pink affiliated counseling center in Decatur, Texas. The company will contribute $1.2 million to the flagship center, which will create a designated home and therapeutic resource for individuals and their families who are currently fighting and recovering from breast cancer.

“We are overwhelmed by the support from Twisted X and the western and rodeo community to launch a Tough Enough to Wear Pink counseling center,” said breast cancer survivor and creator of Tough Enough to Wear Pink, Terry Wheatley. “To say it is going to change lives is an understatement, as it will create a safe place, a therapeutic resource and a second home for survivors, current fighters and their families battling breast cancer.”

Twisted X is dedicated to serving those in need. This center will offer comprehensive services and programs that address coping with the diagnosis of breast cancer, body image, anxiety, spirituality and more. The center will be staffed with Licensed Clinical Social Workers from Wise Health System who have broad and comprehensive experience in this field to serve our community.

Kelly Jones, Senior Director of Social Services at Wise Health System says, “The Wise Health System family is deeply committed to our community and leading the growth and development of health care services in our area. This clinic is an extraordinary way we can help transform and improve lives with our resources and expert team.”

While Twisted X is leading the charge to bring this counseling center to life; they are welcoming other industry leaders who want to help this cause with the intent to open more locations in western-centric communities including Dallas, Greensboro, Houston, San Antonio and more.

“We’re honored to come together to rally against breast cancer and create a destination in our hometown for individuals, families, children and more,” said Prasad Reddy, CEO of Twisted X. “A core philosophy of our company DNA is to foster a world that gives back, and we could not be prouder to give something back to these families.”

Twisted X is proud to build this meaningful program that can be replicated in other communities to continue helping families fighting this disease. To learn more, share support or to get involved, please visit

About Twisted X®

Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work, and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit

About Twisted X Global Brands

Twisted X Global Brands, the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots and CellSole, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patented CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy, and sustainability efforts, visit

About Wrangler® Tough Enough To Wear Pink? ™ (TETWP™)

Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over $36 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit

About Wise Health System

Wise Health System, based in Decatur, Texas, is committed to leading the growth and development of health care services in its area and providing quality, specialized care. Wise Health System provides inpatient and outpatient services at more than 100 locations in 11 counties in and around the Dallas-Fort Worth Metroplex, including hospitals, primary care and specialty clinics, physical therapy and rehabilitation centers, imaging centers and bariatric surgery program offices. As the largest employer in our region and continuing to grow, our interminable drive for excellence is evident in the numerous designations and accreditations earned by the system in recent years. Visit to learn more.