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By October 3, 2022No Comments


DECATUR, Texas, October 3, 2022 – Twisted X Global Brands, today announced the appointment of Clayton Smith to Senior Director of Sales. Smith previously served as Director of Marketing for the brand and held various marketing roles with Justin Brands, Inc prior to joining the Twisted X team. He brings a unique blend of expertise across multiple business categories to this new role.  

“Clayton has been a valued member of the Twisted X team for more than a year, and we are confident that he will continue to thrive in this new leadership role,” said Twisted X CEO Prasad Reddy. “Through Twisted X’s growth as a company, we haven’t lost sight of our western roots. With his diverse background and industry knowledge, we know Clayton will honor Twisted X’s rich western heritage and our commitment to producing high-quality products that our customers love.” 

As Senior Director of Sales, Smith will now be responsible for managing Twisted X Global Brands’ western product including Twisted X and Black Star. This promotion is part of the company’s ongoing commitment to pushing the boundaries of innovation in the western footwear industry and exemplifies Twisted X’s emphasis on retention of top talent and growth from within. 

“Twisted X has been a leader and innovator in the western category since the brand was founded 17 years ago to offer products for those that live the western lifestyle,” said Smith. “Our consumers have come to expect a lot from Twisted X because they know western is our heritage and comfort and innovation are what we do best. My goal is to ensure that western is kept at the core of our business to propel us into the next growth chapter.” 

Since its inception in 2005, Twisted X has dedicated its business to creating comfortable handcrafted footwear across an extensive range of styles for the lifestyle, outdoor, work, and western markets, while still honoring its western roots and heritage. Twisted X embodies the true meaning of western values, integrating the highest quality materials, hand crafted designs and unmatched functionality into each product 

To learn more about the Twisted X Leadership team visit 


About Twisted X® 

Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit   

About Twisted X Global Brands 

Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories featuring patent-pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit