DECATUR, Texas, March 1, 2023 — Twisted X®, a Twisted X Global Brands company and leader in innovative footwear, has been awarded the prestigious Plus Award for achievements in the Western footwear category. Created by Footwear Plus Magazine, The Plus Awards, now in its 24th year, recognize excellence in design and retail across major categories. The winners were determined by the votes of thousands of industry colleagues and consumers.
Awarded in the first-ever Western category, Twisted X has dedicated its business to honoring the company’s western heritage and hasn’t lost sight of those western roots through major growth. Through the evolution of production and optimization of processes, Twisted X continues to lead the pack in innovation, creating classic, comfortable, and sustainable footwear that blazes a new trail for the future.
“Congratulations to Twisted X Global Brands on winning the Plus Award in the Western category,” said Greg Dutter, editorial director of Footwear Plus magazine. “Like the category, the company’s stable of Western brands—Twisted X, Black Star and Wrangler Footwear—were on fire in 2022. The company unleashed innovative comfort technologies, highlighted by the launch of its Tech X™ Collection and endorsed by Yellowstone star, Jefferson White, a.k.a. Jimmy Hurdstrom; debuted an expanded Black Star line; and fine-tuned its Wrangler Footwear license. All totaled, it was a stampede of exciting styles.”
Twisted X was founded in 2005, offering western boots for those that live the western lifestyle. In 2010, the brand came to market with the ‘Original’ Driving Moc and revolutionized the category. Western will always be a large part of Twisted X’s heritage, but since that time, the brand has significantly expanded product lines and now offers a diverse range of products for men, women, kids, and infants across casual, outdoor, work, and western footwear categories.
Twisted X’s efforts this past year included growing the Black Star brand and launching the third generation of Tech X™, featuring a classic leather outsole. Tech X™ is the first western boot in Twisted X’s history to utilize patented CellStretch® Technology, a one-of-a-kind comfort system that responds by activating more than 100 individual pressure points of cloud-like comfort. With every step, comfort cells in the heel and forefoot compress and rebound to provide customized and unparalleled support. All of this was accomplished without changing the outward appearance of a traditional cowboy boot, honoring the look and heritage that customers demand.
Twisted X was also thrilled to celebrate Wrangler’s 75th Anniversary with a collaboration of two brands rooted in western heritage and driven by the same mission: to protect the planet and provide feel-good comfort. This marked Twisted X’s second collaboration with Wrangler, following the launch of Wrangler Footwear in 2021.
“To be nominated for a Plus Award is in an honor in itself, but to win a new category is a huge accomplishment,” said Prasad Reddy, CEO of Twisted X. “Twisted X’s goal has always been to make products that look as good as they are comfortable because western consumers are looking for a well-rounded pair of shoes that can do it all. In the eyes of our consumers, this product category is about more than footwear – it’s a lifestyle.”
Twisted X, along with the other Plus Award winners, will be showcased in the March issue of Footwear Plus in its annual Profiles of Excellence feature. To learn more about Twisted X’s western roots and offerings, visit: https://twistedx.com/pages/our-roots.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.TwistedX.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories featuring patented CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit www.TwistedXGlobalBrands.com.
