FOOTWEAR LEADER INTRODUCES SEVEN NEW LEATHER OUTSOLED BOOTS THAT PUSH THE BOUNDARIES OF COMFORT AND DURABILITY
DECATUR, Texas, Sept. 6, 2022 – Twisted X, a Twisted X Global Brands company and leader of sustainability and comfort in footwear, is proud to announce the next generation of its Tech X™ footwear line. Revolutionary patented CellStretch® Comfort Technology is engineered for the first time in a traditional western profile that features a leather outsole, creating a boot like no other.
“The Tech X Collection™ marks the first product in the Western retail industry to reinvent the scale of comfort in Western boots,” said Prasad Reddy, Twisted X CEO. “It truly is a game-changer, incorporating everything you love about Twisted X’s comfort into the classic western boots you need.”
The fall launch includes four men’s styles and three women’s styles. Each style features a wide square toe and leather outsole with a walking heel. In addition, the collection furthers Twisted X’s commitment to the usage of sustainable materials with the incorporation of leatherTWX™ and Blend85™ footbeds.
One of the styles in the women’s collection will feature designs by internationally recognized fine artist Olivia Bennett. Her iconic rose design is taken from canvas to boot and embodies a cross-section where nature, art and fashion coexist.
“Western boots have always been built for function, but there’s no reason they can’t look and feel great too,” said Clayton Smith, Twisted X senior director of sales. “Western is our heritage and we’re proud to continually innovate our offerings knowing that this product category is about more than footwear – it’s a lifestyle.”
Tech X was first launched in November 2021 after four years of development, but Twisted X has continued to innovate and elevate with new styles. The second release of the Tech X collection featured a low profile and rubber outsole. This extension of the collection will be available in-stores and online beginning in October.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.twistedx.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots, Wrangler Footwear and CellSole®, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patent pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit http://www.twistedxglobalbrands.com/.