DECATUR Texas, April , 2022 – Twisted X®, a Twisted X Global Brands company and leader in sustainable footwear, is doubling down on its commitment to protecting the planet with a nationwide clean-up event during the week of April 18. This expanded effort comes after a wildly successful kick-off in 2021 when Twisted X hosted two Earth Day clean-ups in Decatur, Texas and Nashville.
This year, Twisted X has invited retailers, companies and individuals across the nation to help celebrate Earth Day by hosting their own ‘Love of the Land’ cleanup event, with supplies provided by Twisted X. The Texas-based comfort footwear brand will be hosting its own clean-up event in its hometown of Decatur, Texas, on Earth Day to give back to the local community they serve.
The inspiration for the ‘Love of the Land’ name comes directly from Twisted X’s western roots and heritage. If you take care of the earth in any capacity you are literally loving the land, and when it comes to caring for the future needs of the planet, there is no group more responsible and devoted than the western industry. These campaign efforts aim to honor those who spend their days tending to and living off the land and extend that mindset to create an even larger impact for the betterment of our planet.
“We have a responsibility as humans to help the environment and community we live in,” said Twisted X CEO Prasad Reddy. “At Twisted X, our goal is to leave the Earth better than we found it and honor the legacy left behind for future generations. It is so exciting to see how far this initiative can go thanks to the participation of passionate individuals and companies nationwide.”
Over 200 participants are expected to take part in the clean-up efforts across the United States. The goal of the campaign is to spread awareness about sustainably, as well as demonstrating Twisted X’s dedication to the planet and the importance of caring for it for future generations to come. Twisted X firmly believes that even small steps can make a big impact and thus encourages others to get involved in any capacity
Twisted X has established itself as a leader in sustainability and was recently recognized for their efforts with a Footwear Plus: Plus Award in the sustainability category, being deemed sustainability company of the year. The ‘Love of the Land’ campaign is the latest in a series of sustainability initiatives which also includes a partnership with One Tree Planted® that enables the planting of a new tree for every pair of ecoTWX® and Zero-X™ styles sold.
The brand is committed to pushing the boundaries of innovation with new processes and use of sustainable materials such as rice husks, upcycled leathers and plastic water bottles to ensure a better product and a better tomorrow for future generations to come. To learn more about Twisted X’s sustainability efforts, visit: https://twistedx.com/pages/our-planet.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.TwistedX.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories featuring patent-pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit www.TwistedXGlobalBrands.com.
