COLLABORATION INCLUDES FOUR NEW STYLES CREATED WITH SUSTAINABILITY AT THE FOREFRONT
DECATUR, TX, May 11, 2021 – Twisted X®, a Twisted X Global Brands company and leader in sustainable footwear, and Wrangler®, a global icon in jeans wear and casual apparel, today announced the launch of a limited-edition, collaborative collection in honor of Wrangler’s 75th anniversary. Two western brands, united by the same mission: provide comfortable, eco-friendly footwear to go with your favorite pair of jeans.
The commemorative collection includes four new Zero-X™ no-glue shoes from Twisted X celebrating Wrangler’s iconic western heritage and mutual love of the land. With two men’s and two women’s styles, the slip-on footwear incorporates sustainable materials throughout and is built for comfort. Each pair also features a commemorative logo to celebrate the brand’s anniversary.
Following a successful 2021 partnership that launched Wrangler Footwear with 43 diverse styles, the two iconic western brands have teamed up once again with a shared mission to provide comfort while protecting the planet. This collection is made with sustainability at the forefront, utilizing Twisted X’s proprietary interlocking, double-stitching system to construct footwear without the use of chemical adhesives, eliminating harmful toxins and high-energy production processes. Twisted X has committed to planting a tree for every pair sold through a partnership with One Tree Planted®.
The new collection features a range of sustainable materials including uppers made from ecoTWX® fabric composed of upcycled plastic bottles and leatherTWX™ fabric utilizing 80 percent recycled scrap leather that would otherwise end up in landfills. Additional features include an outsole made with blended rice husk, an agricultural by-product, and a biobased midsole derived from castor beans.
“It is exciting to work with an iconic brand like Wrangler which prioritizes the same core values and shares our rich western heritage,” said Twisted X CEO Prasad Reddy. “Sustainability is in our DNA and is the backbone of everything we do at Twisted X. This collection is no exception and demonstrates our continued commitment to ensuring every pair of footwear produced by Twisted X in 2022 and beyond includes at least one sustainable element.”
The collection is now available online at www.Wrangler.com and in-store at select retailers nationwide.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.twistedx.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patent-pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit http://www.twistedxglobalbrands.com/.
Wrangler®, a Kontoor Brands (NYSE: KTB) brand, has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler® commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Wrangler® is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. For more information, visit www.Wrangler.com.
For media inquiries:
TruePoint Communications for Twisted X