AFTER MORE THAN A DECADE OF PRIORITIZING SUSTAINABILITY, FOOTWEAR LEADER EARNS GREATEST ACHIEVEMENT TO DATE IN ONGOING QUEST FOR RETAIL SUSTAINABILITY
DECATUR, TX, August 11, 2021 – Twisted X®, a Twisted X Global Brands company, and leader in sustainable footwear, is proud to announce that the company has reached net-zero emissions and is furthering its commitment to maintaining carbon neutrality. This qualification comes after assessing 2020 emissions from business operations at their headquarter offices in Texas, contract factories in Mexico and Asia, and third-party distribution warehouse in Texas. Initially, Twisted X was projected to reach this milestone in 2022, and the team is thrilled to have surpassed that goal.
Those emission levels, calculated with the GHG Protocol, were then mitigated with a carbon offset conservation project as part of the company’s overall partnership with One Tree Planted. 3,000 tons of carbon offsets were retired through the American Carbon Registry on behalf of Twisted X, supporting a project based in Vermont on a 5,408-acre forest that will remain “forever wild” as mature trees will continue to store carbon for many years to come.
“We are proud to officially be a carbon-neutral company after years of hard work and dedication toward creating footwear that is also protecting our planet,” said Prasad Reddy, CEO of Twisted X. “We strived to accomplish this, not just to say we did something good, but because we need to help restore our environment.”
Since 2005, Twisted X has created handcrafted footwear with sustainability driving the forefront of every decision. The brand is well-known for comfortable, innovative footwear collections that span across outdoor, western, work and lifestyle categories.
The fashion industry is a major contributor to carbon emissions across the globe. To combat this, Twisted X has committed to bringing an innovation or technology to market every six months, and when possible, one that revolves around its sustainability mission. Recent launches include Zero-X™, a no-glue shoe collection, as well as Blend85™, unique footbeds that utilize 85 percent recycled foam from factory waste to reduce pollution.
Twisted X has used natural materials throughout the creative process including sugar cane molasses, rice husk, cork, merino wool, bamboo, and bamboo charcoal. Upcycled leathers are also utilized to create Twisted X’s alternative fabric, leatherTWX™, along with upcycled plastic water bottles that are woven into its proprietary fabrics, ecoTWX® and ecoTWEED. The shoeboxes are even made from 85 percent recycled materials.
“Sustainability is integrated into every aspect of Twisted X. From our design process and production to our packaging and distribution, we are constantly looking for ways to do better for the environment,” said Tricia Mahoney, CMO of Twisted X. “This goes as far as our zero single-use plastic policy at our corporate offices, where we continue our pledge to sustainability every day.”
Amidst this milestone, Twisted X is continuing to raise the bar through innovation in manufacturing, shipping, creating materials and production. By the end of 2021, Twisted X aims to upcycle 6.5 million plastic bottles from landfills and oceans. Additionally, the brand will have donated to plant more than 400,000 trees, through its partnership with reforestation nonprofit One Tree Planted, where one tree is planted for each pair purchased from the ecoTWX and Zero-X collections.
In addition, Twisted X will continue to not ship through arctic waters that are becoming accessible due to climate change as a member of The Arctic Shipping Pledge. Twisted X also joined the UPS® carbon neutral program, in which all shipping done through UPS is certified carbon neutral, accounting for about 90 percent of all its shipping, including international distribution.
“Our mission is to better the planet. To make it cleaner and more beautiful – today and for future generations,” said Reddy. “As an individual or as a company, every positive action makes an impact. Our goal is to inspire others to join in because with millions alongside us, we will make a huge impact.”
To learn more about Twisted X’s sustainability efforts and initiatives please visit https://twistedx.com/sustainability/
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.twistedx.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed brand Wrangler Footwear, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patent-pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit http://www.twistedxglobalbrands.com/.
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