Footwear Leader Launches Tech X to Bring Unparalleled Comfort to Cowboy Boots Unlike Ever Before
DECATUR, TX, June 28, 2021 – Twisted X ®, a Twisted X Global Brands company and leader of sustainability in footwear, is pleased to announce the launch of Tech X. The brand’s newest collection is designed to revolutionize Western footwear by delivering innovation and comfort that the market has lacked for decades.
Tech X will feature next level comfort through use of Twisted X’s patent pending CellStretch® technology. CellStretch is prominently featured in Twisted X’s work, outdoor and casual collections, but Tech X marks the first cowboy boot with the one-of-a-kind cloud-like comfort built in.
“The Western footwear industry has seen a variety of collections, but none quite like this,” said Twisted X VP of Western, Monte Nelson. “Twisted X has been working on this line for the past 4 years, and I’m excited to see what the future has in store as we pave the way toward a new chapter in footwear where we take comfort in western boots to a whole new level.”
This collection marks the first product in the Western retail industry to reinvent the scale of comfort in footwear in more than 25 years. The era of cowboy boots has seen little-to-no upgrade in this area, as compared to ever-changing lifestyle and athletic styles. CellStretch technology provides stability and durability without altering the profile of the boot to preserve the traditional Western look consumers demand.
“Twisted X is continuously seeking ways to bring innovative concepts and comfort technologies to the footwear industry, and Tech X is exactly that,” said Twisted X CEO, Prasad Reddy. “We started as a Western brand before growing into our other markets, so this new line is particularly meaningful to Twisted X, as it serves our most loyal consumers and honors our heritage.”
Tech X will be available in six styles in rubber outsoles, with many more styles launching in the next year. Tech X will be available at all authorized Twisted X retailers, both in-store and online this fall beginning November 2021.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.twistedx.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots, Wrangler Footwear and CellSole®, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patent pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit http://www.twistedxglobalbrands.com/.
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