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Twisted X Invests In Retention of Top Talent Through Enhanced Benefits

By April 19, 2021July 6th, 2021No Comments
Amidst Global Pandemic, Footwear Leader Continues to Support Valued Employees Through Increased Minimum Wage Offerings 


Decatur, TX (April 19, 2021) – Twisted X Global Brands is proud to announce they are increasing their minimum beginning wage to $15.00 per hour for full-time employees, effective April 15. The starting wage is double the federally mandated minimum wage of $7.25. Twisted X Global Brands already provides 100% coverage of health, dental and vision insurance for full-time employees.  

This wage increase comes amid the COVID-19 pandemic, when many in the footwear industry cut back production, reduced staff and eliminated retailer partnerships. Throughout this time, Twisted X avoided layoffs, maintained production and increased staffing levels, allowing the company to support its retail partners during the challenging time. Under the leadership of CEO Prasad Reddy, the company has continued to thrive and invest back into sustaining top talent, including the hiring of Lee Lemon as VP of Sales and Monte Nelson as VP of Western.   

“We believe in service – to our partners, our people, our products and our planet,” said Twisted X CEO Prasad Reddy. “We are a growing company with a family mentality, and I feel that it is our duty to support our communities. This includes our retail partners, and when many were turning their back on brick-and-mortar retailers to grow their own ecommerce programs, we doubled down to become better partners and employers to those who work tirelessly to execute our mission and elevate Twisted X each and every day. Taking care of our employees and their financial wellbeing is top priority.”  

Twisted X has a total of 57 employees in its Decatur headquarters.  

Since its inception in 2005, Twisted X has dedicated its business to creating comfortable handcrafted footwear in casual, work, outdoor and western categories. Twisted X emphasizes compassion as one of its highest priorities and is propelled forward by an unparalleled desire toward innovation and product development.  



Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit 


Twisted X Global Brands, the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots, CellSole and Wrangler Footwear, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patented CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit