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Twisted X Global Brands Announces Lee Lemon as VP of Sales

By March 30, 2021April 8th, 2021No Comments
Lee Lemon
Leaders in Hand-Crafted Footwear Appoint Proven Entrepreneur to Continue Driving Strategic Growth


Decatur, TX, March 30, 2021 – Twisted X, a Twisted X Global Brands company, today announced the appointment of Lee Lemon to Vice President of Sales. Lemon, a former GM at Twisted X, has extensive experience founding and operating his own business, as well as leading an array of brand and sales organizations.

“Lee has been a valued member of the Twisted X team for more than a year, and we look forward to seeing him thrive in this new leadership role,” said Twisted X CEO Prasad Reddy. “What makes Twisted X special is that we prioritize our retailers instead of competing with them, giving them everything they need for success including the best products, education and support. We have full confidence in Lee to continue strengthening these strategic partnerships to further our growth.”

As VP of Sales, Lemon will be responsible for leading sales for Twisted X Global Brand including Twisted X, Twisted X Work, CellSole and Tamarindo.

“Originally known for their western boot styles, Twisted X has continued to expand to reach a broader audience with versatile categories like casual, outdoor and work,” said Lemon. “Every member of the Twisted X team is fueled by passion for the industry and it’s amazing what they’ve been able to do in terms of combining comfort, style and sustainability. I look forward to continuing to push the boundaries on product development and innovation to grow the brand and its footprint even further.”

Since its inception in 2005, Twisted X has dedicated its business to creating comfortable handcrafted footwear in western, casual, work and outdoor collections. From humble western beginnings, Twisted X was propelled forward by an unparalleled desire toward design and product development resulting in an assortment of versatile styles for all. Sustainability is at the forefront of Twisted X, who is committed to raising the bar to protect our planet by using eco-forward materials and practices.


Twisted X creates comfortable, handcrafted footwear for men, women, and children across the western, lifestyle, work and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit


Twisted X Global Brands, the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots and CellSole®, creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patented CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit