Press Releases

Twisted X Global Brands Names Monte Nelson New VP of Western

By March 30, 2021April 8th, 2021No Comments
Monte Nelson
Leader in Sustainable Footwear Welcomes Western Wear Sales Veteran to Further Guide Growth and Innovation


Decatur, TX, March 30, 2021 – Twisted X Global Brands, today announced the appointment of Monte Nelson to Vice President of Western. This addition is part of the company’s ongoing commitment to pushing the boundaries of innovation in the western footwear industry. Prior to joining Twisted X Global Brands, Nelson was a valued senior sales executive at Justin Brands Inc. including Tony Lama and Nocona, holding key roles across both brands during their rapid growth.

“Monte is a proven, values-driven leader with experience delivering consistent, high-quality performance,” said Twisted X CEO Prasad Reddy. “Western is our heritage and continues to be a strong emphasis for us. Monte brings more than 16 years of experience in the western industry. He is well-positioned to drive Twisted X Global Brands toward continued growth, leadership and innovation in the western category. We are thrilled that he is joining our expanding team.”

As VP of Western, Nelson will be responsible for leading sales of Twisted X Global Brands western product including Twisted X, Black Star and Wrangler Footwear.

“Twisted X is special in that the company prioritizes relationships with retail partners at the same level as loyal customers, an approach that has propelled them to extraordinary growth,” said Nelson. “Twisted X’s growth in casuals put them on the map back in 2010 with the introduction of the ‘original’ driving moc as a new category of footwear for the cowboy and cowgirl. I am thrilled that Twisted X is putting continued emphasis on growing its western category and being a part of the next growth chapter.”

Since its inception in 2005, Twisted X has dedicated its business to creating comfortable handcrafted footwear in western, casual, work and outdoor collections. Twisted X embodies the true meaning of western values, integrating the highest quality materials, hand crafted designs and unmatched functionality into each product. Some of the best shoes ever made were out of necessity in the Wild West, where high quality, durable clothing was key. Twisted X integrates these classic principles into their collections to create a blend of classic western craftsmanship that appeals to the masses.


Twisted X creates comfortable, handcrafted footwear for men, women, and children across the western, lifestyle, work and outdoor categories. In addition to producing innovative products for their customers, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit


Twisted X Global Brands, the home of Twisted X, Twisted X Work, Tamarindo, Black Star Boots,  CellSole® and Wrangler ® Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories featuring patented CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit