DECATUR, TX, March 2, 2022 — Twisted X®, a Twisted X Global Brands company and leader in innovative footwear, has been awarded the prestigious Plus Award for Sustainability. Created by Footwear Plus Magazine, The Plus Awards, recognize design and retail excellence throughout the footwear market; determined by the votes of industry members and consumers.
Awarded in the sustainability category, Twisted X has dedicated its business to taking a holistic approach by weaving eco-considerations into every aspect of the company. Sustainability is a core element of the company’s mission and dedication to preserving the planet. Through evolution of production and optimization of processes, Twisted X continues to create sustainable footwear that reduces its environmental harm and carbon footprint.
“Congratulations to Twisted X on winning the Plus Award in the all-important Sustainability category,” said Greg Dutter, editorial director of Footwear Plus. “Led by the hiring of the company’s first sustainability strategist, Twisted X showed no let-up in its across-the-board efforts to reduce its global footprint last year. From innovative manufacturing processes to cutting-edge eco-friendly styles to always striving to do better throughout its supply chain, Twisted X continues to set an example for the entire industry to follow.”
Twisted X’s efforts this past year included the launch of Zero-X™, the brand’s first no-glue shoe collection. Utilizing Twisted X’s proprietary interlocking, double stitching system, the collection is made without chemical adhesives, eliminating harmful toxins and high-energy production processes. Twisted X also created Blend85™, unique footbeds that utilize 85 percent upcycled EVA foam from factory waste to reduce pollution and reduce the need for virgin materials. By recycling this waste into new footbeds, traditional EVA foam is substituted with material that otherwise would’ve been added to landfills. LeatherTWX™ was also introduced as an alternative fabric composed of 80 percent recycled scrap leather. This new material has the look and feel of traditional leather but with a reduced environmental footprint.
In addition to its newest sustainable products and materials, Twisted X reached net-zero emissions and furthered its commitment to carbon neutrality. After assessing the company’s 2020 emissions from business operations at its headquarters, contract factories and third-party distribution warehousing, Twisted X surpassed its initial projection of achieving carbon neutrality by 2022 – a goal of the brand’s for over a decade.
“To be nominated for a Plus Award is in an honor in itself, but to win for the second time in three years is a huge accomplishment,” said Prasad Reddy, Twisted X CEO. “We truly believe small changes can make a big impact which is why we look to nature for inspiration when it comes to using eco-friendly-materials in our products. Sustainability is engrained in our DNA and this wouldn’t be possible without the hard work and dedication of every single person on our team.”
To date, Twisted X has donated funds to plant and protect 460,000 trees in partnership with One Tree Planted. This will result in over 9,000 tons of CO² sequestered per year as the trees reach maturity. Additionally, over 6.5 million plastic bottles have been recycled since the launch of the ecoTWX® sustainable fabric.
Twisted X, along with the other 12 Plus Award winners, will be showcased in the March issue of Footwear Plus in its annual Profiles of Excellence feature. To learn more about Twisted X’s sustainability efforts, visit: https://twistedx.com/pages/our-planet.
About Twisted X®
Twisted X creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories. In addition to producing innovative products for their customer’s, Twisted X is known for their cutting-edge comfort technologies, sustainability mindset and philanthropic roots. To learn more about their products, innovations in footwear, and contributions to the community visit www.TwistedX.com.
About Twisted X Global Brands
Twisted X Global Brands, the home of Twisted X, Twisted X Work, Black Star boots, CellSole and licensed brand Wrangler Footwear creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, western, work and outdoor categories featuring patent-pending CellStretch® comfort technology. To learn more about the brands, footwear innovations, philanthropy and sustainability efforts, visit www.TwistedXGlobalBrands.com.
