Twisted X Global Brands Names Scott Sessa New SVP of Business Development
Decatur, TX, December 17, 2019 — Footwear brand, Twisted X Global Brands, today announced the appointment of Scott Sessa to Senior Vice President of Business Development. Sessa will be joining the company on January 2, 2020, where he will re-locate to the Dallas/Fort Worth, Texas area.
Sessa most recently served as President of Minnetonka, Inc.®, acting as the first outside President of the 74-year-old family-owned business. While at Minnetonka, Sessa was instrumental in repositioning and growing the brand.
“I have known Scott for most of his adult life and have seen him progress from a management trainee at Wolverine Worldwide®, to becoming president of Minnetonka. The timing was perfect. We were in need of a leader that could propel our international expansion as well as accelerate our domestic growth, and Scott was ready for his next opportunity,” said Twisted X CEO, Prasad Reddy.
As SVP of Business Development at Twisted X Global Brands, Sessa will be responsible for
creating and maintaining significant growth across all brands: Twisted X, Black Star®, Tamarindo® and CellSole®. His proven 30+ years of experience in the industry and his approach to attaining controlled growth while maintaining profitability, makes Sessa the perfect fit for the ever-evolving brand.
“I look forward to this new chapter and am excited about the opportunity to strategically propel Twisted X Global Brands into the international market. My focus is on expansion and growth. I look forward to the exciting future ahead,” said Scott Sessa.
Since its inception in 2005, Twisted X has dedicated its business to creating comfortable handcrafted footwear. The company has shown astounding growth over a three-year period and expects to build upon that success with the visionary prowess of Sessa.
Previously, Sessa was employed at Wolverine Worldwide Inc., working his way up from the training
program to Vice President, Major Accounts Manager, Hush Puppies Company®. He later held a brief
stint as Vice President of Sales at Rugged Shark, LLC. ®, followed by President and CEO of Mephisto,
Inc.®, located in Franklin, TN.
Press contact:
Tricia Mahoney, [email protected], 817.965.0541
About Twisted X® Global Brands: Twisted X Global Brands, the home of Twisted X, Tamarindo, Black Star and CellSole,
creates comfortable, handcrafted footwear for men, women, and children across the lifestyle, work, outdoor and western categories as well as footbeds featuring patented CellStretch® comfort technology. In addition to producing innovative products for their customers, Twisted X is known for its sustainability efforts in the footwear industry, as well as their support of several charitable organizations including Tough Enough to Wear Pink® and Veterans of Foreign Wars®. To learn
more about their products, innovations in footwear, and contributions to the community visit www.twistedx.com.
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